It started with a brief rooted in Puma’s new
concept “Go Wild.” The challenge? Create an
activation that amplifies the runner’s high. So
we asked ourselves: What if running wasn’t just
a workout, but a real way to navigate the city?
The answer: Puma Mode on Google Maps.
Users link their accounts to get personalized
travel times, turning running into a real urban
mobility alternative.
It started with a brief rooted
in Puma’s new concept “Go
Wild.” The challenge? Create
an activation that amplifies
the runner’s high. So we
asked ourselves: What if
running wasn’t just a workout
but a real way to navigate the
city? The answer: Puma Mode
on Google Maps. Users link
their accounts to get
personalized travel times,
turning running into a real
urban mobility alternative.
Brand
BRAND
Puma
TEAM
AD Alejandra Amado
aD Beatriz Maestre
Year
2025
Running is another way to
get around, and Puma
turns it into a true urban
mobility alternative. With
the new “Puma mode” on
Google Maps, users can
link their accounts and get
personalized travel times.
BRAND
Duolingo
TEAM
AD Alejandra amado
aD Beatriz Maestre
Year
2025
