Often, great innovations lie in the smallest details,
















like a typeface that changed the way we read the

















world. Just as typography has recorded historical

















events throughout time, it will continue to do so


















with future milestones

Often, great innovations lie in










the smallest details, like a









typeface that changed the way








we read the world. Just as








typography has recorded








historical events throughout









time, it will continue to do so








with future milestones

BRAND

The Times

TEAM

CW Alejandra Amado

aD Beatriz Maestre

Year

2025

Often, great innovations lie in








the smallest details, like a











typeface that changed the









way we read the world. Just










as typography has recorded









historical events throughout











time, it will continue to do








so with future milestones

BRAND

THE TIMES

TEAM

AD Alejandra Amado

aD Beatriz Maestre

Year

2025

SHORTLIST

El Sol